1st year University Assignment - Graded as a 2:1.
Worked in a team of five people. I had the role of Creative Director.
We had to invent an imaginary marketing company, with its own made up history.
Had to come up with a method of marketing a real game - Our group decided to do Sonic All-Stars Racing Transformed.
Wrote the script for the company and tutorial video and directed the filming of them, which had to be both professional and humorous.
We also had to create a product tutorial video as part of the assignment.
This is one of the videos that I had to create in a team of five people for one of my Creative Business Awareness assignments. In this assignment we were told to get into groups of 5 or 6 and to market a real game. Our group decided to do this for Sonics All-Stars Racing Transformed. We had to create two videos, one explaining why we should market the video and the second a tutorial for the game. We also had to create a marketing report containing marketing campaigns that we planned to do and the financial details for the campaigns. My role was the Creative Director. With this I had to write and direct the two videos and come up with ideas for marketing campaigns, for example, the fact that we could have three different versions of the pre-order, each one based on the three different vehicle types. We also had to create a product tutorial video as part of the assignment. This assignment was graded a 2:1.